Pragmatic Play Signs First Partnership in Finland with Veikkaus Oy

Introduction

Pragmatic Play, a renowned content provider in the iGaming industry, has recently announced its first partnership in Finland with Veikkaus Oy, the state-owned lottery, casino, and betting operator. This collaboration will allow players in Finland to access 10 of Pragmatic Play’s top-rated slot games, including popular titles like Sugar Rush and Gates of Olympus. The agreement solidifies Pragmatic Play’s presence in the European market, following successful deals with Merkur Sports and Swiss Casinos.

Key Takeaways

Here are the key takeaways from the partnership between Pragmatic Play and Veikkaus Oy:

1. Players in Finland can now enjoy 10 of Pragmatic Play’s most renowned slot games through Veikkaus Oy.
2. Pragmatic Play’s expansion in regulated markets in Europe is further enhanced by this collaboration.
3. Veikkaus Oy is committed to responsible gaming and contributing significantly to various sectors in Finnish society.
4. Both companies share a commitment to player protection and corporate social responsibility.

Pragmatic Play Expands Its Reach in Finland

With its latest agreement with Veikkaus Oy, Pragmatic Play has successfully established its presence in the Finnish market. This partnership allows players in Finland to indulge in some of Pragmatic Play’s most iconic and award-winning slot games. The inclusion of games like Sugar Rush and Gates of Olympus brings a new level of excitement and entertainment to Finnish players.

“We’re delighted to have signed with Veikkaus to bring a selection of iconic Pragmatic Play slots to players in Finland for the first time.”

Irina Cornides, Chief Operating Officer at Pragmatic Play

She further emphasized the shared commitment to player protection and corporate social responsibility, highlighting the alignment of values between the two companies.

Veikkaus Oy, the state-owned operator in Finland, aims to provide a safe and enjoyable gaming environment for Finnish players. They operate all gambling games offered in the country, falling into categories such as lottery, casino, and betting. As part of their commitment to society, the revenue generated by Veikkaus is used to benefit various sectors, including culture, sports, science, and social welfare.

Jan Hagelberg, Chief Product Officer at Veikkaus, highlighted the importance of delivering the best entertainment experiences to Finnish players. He expressed his excitement about welcoming Pragmatic Play to Veikkaus, stating, “With some of the most instantly recognisable and renowned slot games out there, we’re excited to be welcoming Pragmatic Play to Veikkaus.”

The Future of Pragmatic Play in Finland
Pragmatic Play continues to expand its portfolio and presence in the iGaming industry. With its commitment to delivering high-quality games, the company currently produces up to eight online slot titles per month. Additionally, Pragmatic Play offers Live Casino, Virtual Sports, and Bingo games as part of its multi-product portfolio. The partnership with Veikkaus Oy marks an important milestone in Pragmatic Play’s journey, opening up new opportunities for growth and exploration in Finland.

In conclusion, the collaboration between Pragmatic Play and Veikkaus Oy brings exciting possibilities for Finnish players. The availability of Pragmatic Play’s renowned slot games through Veikkaus Oy’s platform ensures a thrilling and immersive gaming experience. As both companies prioritize player protection and corporate social responsibility, this partnership sets a positive example for the industry. The future looks bright for Pragmatic Play in Finland, and players can expect to enjoy some of the industry’s best games.

The Hot Take

As Pragmatic Play expands its reach in the European market, the partnership with Veikkaus Oy in Finland demonstrates the company’s commitment to delivering quality gaming content to players worldwide. With a diverse portfolio of captivating slot games, Pragmatic Play continues to establish itself as a leading provider in the iGaming industry. By aligning with Veikkaus Oy, a state-owned operator that prioritizes responsible gaming and community support, Pragmatic Play further strengthens its position as a socially conscious and player-focused content provider. Finnish players can look forward to an extraordinary gaming experience with Pragmatic Play’s slot games, setting the stage for continued success in the Finnish market and beyond.
–
Original news release here